[VIDEO] Lead the Change: What is the future of Qualitative Research and Ethnography?

This past July I was asked to add my perspective (touching on ecological and social responsibility) to a panel about the future of Research and User Experience Design (Qualitative and Ethnography) at the Lead the Change Summit by Mind Spark Research International. It was a super interesting discussion which ended up touching on, social and environmental responsibility, cultural factors, systems thinking, change management and adaption to ever unstable contexts.

Hats off to the organizers, including our moderator Alicia Dornadic, whose diverse voice panel selection and open/participative format created fertile ground for such a conversation. Also, big thanks to my fellow panelists: Harini Karthik (Google), Kristoffer Mago (Shopee) and Raissa Smarasista (Skyscanner).

Full video below. Please comment with any questions or inspirations you may have.

Superior Donuts: It Ain't Horse Fat!

So tonight I went to Mad Cow Theatre‘s production of Superior Donuts., in its first ever debut on an nonbroadway stage. Mad Cow Theatre is a small theatre that makes awesome use of its space and whose season is varied, affordable and worth the subscription. Acting is not always up to par but valiant and ambitious in its scope.

Superior Donuts Cover

Superior Donuts is an endearing dramedy about an intellectual poor black kid who forces himself into the life of an embittered draft dodging donut maker son of a Polish immigrant, saving him (and himself in the process) from certain loneliness and failure.

Sounds a bit sappy, huh? I’ll spare the sugary donut metaphors.

But really the play is pretty interesting and has quite a bit of the depth. The play explores the dynamics of the American Dream and personal faults of a wide splash of ethnic backgrounds in a small Chicago burrough, from Croatian porn selling immigrants to star trekies. Good and attention keeping writing overall.

As for the production: The set was awesome (as per usual) but it didn’t make up for the lack luster main actor. I’ve seen him in other productions and he ALMOST fit but the wavering accent really kinda lost it for me. Franco, the young ragamuffin, was much better but still in the first serious scene wasn’t quite convincing. The secondary eccentric characters were much more awesome (and sinister) and hilarious. Overall the comedy could have been a little bit more discrete and fitting if the director toned down the acting. Still as the play hit its climax the acting hit its stride (accents or not) and the emotional payoff was good.

All in All: It was my second favorite play I’ve seen at Mad Cow (of 4 this season) and worth checking out.

I give it a three out of five penguins. – S

P.S. It also will most certainly get you hungry for donuts. I bet they did better in concession sales in this production than any other (except maybe Superior Concessions). So bring a few dollars and support local theatre.

The Importance of Being Mrs.Ernest.com

There are very few careers nowadays where public image does not matter. I find myself constantly aware of it, despite wanting not to. It all amounts to “Am I seen as a professional?” And a large part of starting to build awareness of your professional knowledge is creating a “personal branding”. I know that word is bandied about to the point of being a scare tactic. But it’s true: If people don’t know who you are how will they give you lots of $$ and props?

This is what I propose: The modern woman might be giving up even more then just her history by changing her last name. Street cred? Pride? But is she giving up more by refusing to?

I’m not sure my stance other than I’ve been afraid to admit that I can’t wait to change my name in domestic bliss. This is a bit more deep rooted than the personal branding angle.

Some history: I’m getting married to a one Austin Flores. After much debate I have decided to change my name to Sheila Suarez de Flores come October when we wed. I am modern enough to keep my last name but honored enough to append. I have a website called sheilasuarez.com, as two years ago, I tried to abandon my wishy washy handles that I always grew tired of (deltaspark, eatther0ses, esscore, bluespringtied, birthdayzoot, smapdi3000… and so on) for something I have always been: Sheila Suarez. Plus then when an employer saw my awesome CSS skillz they’d know who to call.

But now as I’m relying on this handle more and more, filing my taxes (or failing to) online, banking, handing out business cards and otherwise, I realize that with the ring comes the destined name change. I know who I will be in six months. Why not change now?

Pride. I always thought myself the feminist, a sensible one, likes to pay dutch but doesn’t mind a car door being opened for her. But with this has come a stubborn streak that won’t admit that she WANTS to change her name. Aghast when other girls did so before their wedding. Changing their handle to include a “Mrs”? Good lord not your internet handle! If guys don’t do it at all or get all giddy about it, why should I (working in a male dominated field probably doesn’t help this…)? If it was more acceptable, would guys do it? I do not want to be defined by my relationship but supported (like Hedwig!). Why do I really think this name will define me?

But I’m here to admit it. I like that I’m changing my name because I’m proud of being Austin’s. Can’t wait to change my name! But pride has also kept me from doing it sooner than later. Until tonight, setting up hopefully a blog (god I hate that word) that will last me through several adventures (including marriage), I had to pick a name and I picked: sdeflores.

Is this me being realistic or girly? Austin is pretty dreamy… and there really is no good reason to change my name other than that fact. But if I’m going to do it, why not do it now?

My point has quickly deflated as I’m out of coherent blogging practice. But a little part of INDEPENDENT WOMAN OF STEEL AND CAREER-NESS, named so man or not, has died in me tonight. I know its not a bad thing. In fact, I have missed out on all the giggles. I don’t need my old name to define me! Take that maiden name! In the end, its not that big of a deal. A redirect added from sheilasuarez.com and new business cards in 6 months, but, at what point should we define ourselves? How do we define ourselves? And what is there in a name?

What’s the big deal?

A rose by any other name would taste just as sweet… – “Mrs.” Sheila Suarez “de Flores”

P.S. I need to go to Feminist-Anonymous and admit I like fluffy things and that’s okay.

Perfect Ripples

Lazy fingers dip into the water
Bored eyes scan the horizon
Weary heart and worn spirit
Guide me as I drift

Nothing to hold on to
So I keep going
Endlessly spinning
With nothing to grasp on to

What a lovely mirage I had once
Of comfort with a smile
True love I could relate to
Keeping me warm for just a while

But when I opened my eyes
And reached out to touch the faceless beauty
My fingers met perfect ripples
It was but my reflection in the water

Hopes crushed and feelings hurt
It was only me that let me down
I thought this one was different
But it was just the same

The realization hit me
As I tumbled from the false supports
How could I have been so foolish?
To have been carried away

But I continue
Hoping I have learned
And the deep loneliness still fills me
As I drift in this sea of people